At Simco Insurance & Wealth Management, 2025 was a year defined by refinement. Rather than chasing growth for growth’s sake, our focus was on designing better systems, improving the rhythm of our work, and removing friction from the moments that matter most to our clients. Every adjustment was made with one priority in mind: creating an experience that feels organized, responsive, and genuinely supportive for the individuals and families we serve.
This recap highlights the operational progress and strategic shifts that shaped our year. For our clients, these efforts show up as clearer communication, smoother appointments, and more confident guidance. For those getting to know Simco Insurance & Wealth Management for the first time, it offers a look at how we’re intentionally preparing our team, tools, and processes to meet rising expectations with care and consistency.
Designing Retention With Intention
One of the most meaningful accomplishments this year was the development of an automated retention process focused on high-impact client touchpoints. By taking a closer look at recurring needs and communication patterns, the team built a system that strengthens relationships while reducing dependence on manual follow-up. This structure helps ensure consistency and follow-through, even during our busiest periods.
As a result, we’re able to stay more connected, responsive, and proactive, reinforcing trust and delivering a more reliable client experience.
A More Strategic Approach to AEP Planning
Preparation for the Annual Enrollment Period (AEP) 2026 began earlier and more strategically than ever before. In September, the team launched a strategic early booking initiative, starting one full month ahead of the industry norm.
The goal was twofold: maximize retention of existing clients while preserving capacity to support new business. The outcome exceeded expectations. More than 75% of existing clients were booked before AEP officially began, creating breathing room, reducing pressure, and allowing agents to focus fully on each client interaction.
Just as importantly, this initiative produced a measurable, repeatable system that can be refined and reused for future AEP cycles.
Visibility That Drives Accountability
To support better planning and performance, the team developed a Book of Business Tracker that provides real-time visibility into client retention and new enrollments.
This tool created clearer accountability for agent performance while also improving forecasting and decision-making throughout AEP. With better data came better conversations, better pacing, and more confident leadership.
Communication and Automation That Protect Relationships
Clear, timely communication is essential during periods of change. In 2025, the team produced and automated targeted emails for clients losing their plans, ensuring they were informed early and guided through next steps.
These systems helped protect client relationships, reduce uncertainty, and reinforce Simco’s reputation for calm, proactive service, even in complex or time-sensitive situations.
Reimagining the Client Appointment Experience
Much of the year’s progress focused on improving the flow and efficiency of daily client interactions. The scheduling process was redesigned to eliminate bottlenecks, overlapping appointments, and unnecessary delays. The result was a smoother daily rhythm, shorter wait times, and a noticeably calmer office environment.
Additional improvements included:
- Creating cubicle-based laptops to help clients complete CareValue forms efficiently
- Developing confirmation emails with embedded surveys so clients can submit doctors and medications in advance
- Tracking visits versus enrollments to ensure clients move fully through the process
Together, these enhancements cut average appointment time by 50%, effectively doubling agent capacity while preserving quality and care.
Strengthening Data Accuracy and Operational Support
Behind the scenes, the team focused on maintaining clean, reliable data by entering missing client information and policy details on behalf of agents when needed. Repetitive processes were streamlined through automation and shared resources, reducing friction and freeing agents to focus on client relationships rather than administrative tasks.
Every workflow was designed with scalability in mind: systems that can be replicated, measured, and improved year after year.
Working on the Business, Not Just in It
Throughout 2025, the Simco Insurance & Wealth Management team embraced the Traction principle of working on the business, not just in it. Continuous improvement, team empowerment, and thoughtful system design guided every decision. Each change reinforced Simco’s Core Values and Vision, ensuring that every client touchpoint reflects consistency, clarity, and care.
Our Path Forward Into 2026
The work completed this year has created a stronger foundation for what’s next. With smarter systems, clearer data, and a more intentional client experience, we are positioned to serve individuals and families with even greater confidence in 2026 and beyond at Simco I&WM.
Thank you to our clients for your trust, and to our team for the dedication and care that made this progress possible.
We’re so proud of what we’ve built, and even more excited about where we’re headed!
This year-in-review report was developed by Shena Edington-Bright, Team Lead at Simco Insurance & Wealth Management.
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